The topic was discussed during the round-table discussion *Entrepreneurship: Agricultural Pride, Technological Innovation and Social Creativity* (see EVENTS), moderated by Nicola Saldutti, a journalist with *Corriere della Sera*, as part of the three-day programme of events organised by the newspaper in Ferrara to mark its 150th anniversary. A meeting in which a number of companies considered exemplary explained how market dynamics, scalability and humanity can come together to foster growth and longevity.